Todd Erhlich joins Cable on this edition of Campfire Conversations. The Kill Cliff sports drink founder is a former Navy SEAL. He’s also a driven entrepreneur. We discuss what it was like bringing Kill Cliff to an already saturated market place. Also, what the heck is a ‘Kill Cliff”? Todd shares his passion for fishing, recounts an African safari with our mutual friend Baker and a whole lot more. We also focus on Kill Cliff’s mission of giving back, having donated over 1 million dollars in profits to help the families of fallen heroes.